Be very careful with white labels.
I met some very cool Australians exhibiting at CAC Amsterdam 2005 – PM me for their name if you want – and entered into an agreement to do a white label room.
They were relaxed in an Australian kind of way and seemed completely honest and upfront. I think I am a pretty good read of characters so was happy to deal with them.
I studied the T&Cs, paid for a white label Microgaming skin and thought great, now time to make money.
Then lets just saw they screwed me
First they reneged on the contract. They demanded minimum rake provisions out of the blue. There were none in the contract which had a minimum term of 5 years. I did point out that they had executed a contract and they should honour this but no joy.
Second, they refused to negotiate on players already brought in.
I appealed to their business integrity and that fell on deaf ears and after months of hassling them I eventually got a partial repayment of what I had footed upfront.
I decided then that I didnt have enough capital to operate a white label skin because I didnt have the same clout as the white label provider in case they went bad.
Some professional poker players I know wanted to work with them and I recommended that they do not touch them with a bargepole. They went with the much more expensive ongame white label solution but they had a deep-pocketed investors to foot the bill (ongame skins cost $50k-$100k)