Correct Aleph. A forward thinking business manager would think the following:
“My affiliate makes $1000 a month and desires to be a superaffiliate.
I pay for his pass – $500.
Worst case scenario? No improvement. The next month the costs for the pass are absorbed by the revenues generated.
But the affiliate should improve 20-50%. Most do. That’s $200-500 extra each month for the affiliate. The cost will be absorbed within 1-2 months. In addition, I now have a better relationship with my affiliate that may one day become a super affiliate.”
Existing superaffiliates don’t switch everything over to new programs overnight. They take time to develop. Its the same thinking here: An affiliate manager WANTS to develop a super affiliate from ground zero. Why? LOYALTY. Which translates to tremendous revenues.
Look at some superaffiliates today. Some do not switch programs. Period. Some only have 2-3 programs that they deal with and won’t work with others. For those superaffiliates, some Affiliate Managers beg for their business and find it like trying to pull teeth from a horse’s mouth. This is LOYALTY.
The conference pass is only a small token, but for many affiliates it a major symbol of an affiliate program’s desire to support their affiliates as well as illustrate the affiliate program’s business ethic.
Marc Lesnick
Conference Organizer
http://www.casinoaffiliateconvention.com
September 14-15, 2006
Las Vegas