I had never heard of the website in question, so I took a look. I tell you what, I am not a squimish person, but that is a sick site.
I am very unhappy to see the individual responsible for this site to lumped in as our peer.
I know how he gets his traffic, its called shock value, and I am not interested. He can have all the traffic of people sick enough to re-visit his site. I don’t want there money, I don’t want there business.