I am the world’s worst bookkeeper and if it wasn’t for the taxman needing proper accounting (and a good accounting firm) I would not know a lot of things.
But there is one thing you bet I always know, one needs this in order to make proper choices among programs and promotions. This is the number of new depositing players and the total number of depositors for every period.
I look at these and change exposure accordingly.
The monthly bottom line for a program can fluctuate with winners and whales and what have you, but in the long term you can see a ratio of depositing players versus income per program.
As you build your business you will be able to make all kinds of decisions based on these stats.