Heres the problem I have.
In a perfect world we could snap our fingers and there would be no black hat SEO assholes online anymore. We would all develop unique sites and the search engines would rank them based upon their ultimate worth to searchers. It would be an even playing field and everyone would have a fair shot at success.
Unfortunately that isnt what we have to deal with. We have hundreds of very active Black Hatters who have discovered that they can take the low road and earn shit pots of money online. They arent going to throw in the towel, they like what they do and have no conscience whatsoever so there is little hope to educating these fuckers. They will promote who ever pays them the most. They specialize in Playtech casinos and Cassava primarily because these operators pay a very high CPA rate.
CPA is what Blackhatters want, they dont want Rev Share. Why you ask? Because it’s in their nature to go for the quick buck. They dont want to build a business or develop relationships, thats their mindset. Make the money fast and when things go to shit move to the next scam. If you are a CPA affiliate you can pull up stakes AT ANY TIME and go to another program, you dont have to maintain the relationship with the casino. Therefore the casino has little sway over you. If they shut your affiliate account you dont really care, its not like you are losing a big recurring revenue stream, you just pull up stakes and find another operator who pays you a high CPA rate and you are back in business full bore without really missing a beat.
This presents a huge problem for the casino operator (yes, I know they created the problem, but that doesnt change things) and its the one that we are seeing now.
These playtech casinos took the easy route, they hired black hat affiliates because they could generate players fast, now they have a problem that keeps growing. The black hatters alienate the real affiliates by their actions, so real affiliates dry up and leave the program. Now the black hatters are generating an even LARGER percentage of incoming players and they are even MORE important for the survival of the casino. Its a viscous cycle. The more real affiliates leave the more emphasis and value is shifted over to the black hatters until eventually its impossible for the operator to drop the black hatters without going out of business. This is something they wont do and at that point the casino group is now locked into the black hat camp for life.
What I am trying to do is break the cycle BEFORE we reach that critical mass. Its a balancing act and I get a lot of lumps for it, but its what I believe we have to do to win.
My plan is this. We keep the avenue open for the operator to return to white hat affiliates by keeping the doors open and communications going. We work with them strongly to minimize their reliance on black hatters. The balancing act is we have to object strongly to bad practices, but we have to let them see that white hatters arent a lost cause. That they can work with us and we havent totally written them off. If they perceive that there is a chance to work with us they will continue to pursue us.
If they dont see this opportunity and instead decide that “no matter what we do the mainstream affiliate community wont work with us any more” then all they will have to work with is Black Hatters. They will work with them exclusively and we are dead meat. We will have NO influence over them whatsoever and there will be no stopping this problem.
The thing about Cpays is this they are greedy. Thats what got them in to this. Its what we can use to get them and us out of it. We can make them see that working white hat will earn them just as much money or maybe even more in the long run. But in order to do that we need to have their audience and interest. We HAVE to reward and praise the positive moves that they make.
We can continue to aggressively pursue and report spammers and again we praise them when they make a positive move to reduce the problem. Let them believe that we consider the bad affiliates the problem and that we want to work with CPays, to get rid of this plague so that we can BOTH earn more money.
If we take that tact rather then declaring war on them and blacklisting them and trying to hurt their casinos then we may be able to guilt them into doing the right thing. If we dont then we will have no leverage at all and the blackhatters will win the war.
I want to win the war MORE then I want to punish CasinoPays for being greedy and stupid.
I hope this makes sense.