In general I agree with the professor but I would like to add the following remarks:
1.Accurate and COMPLETE statistics and reporting. – ( incl. imps , clicks , downs etc’ )
3.Prompt payment of commissions earned with variety of payment methods.
4.A responsive proactive and RELIABLE affiliate management team. NO threats of reduced commission in order to get better positions on my sites.
7.Fresh and attractive advertising creatives. Incl. optimization and rotation banners.