That’s one of the “Rich Jerk’s” sites. My guess is that he made that he MIGHT have made that kind of money when you could still run Google Adwords and Overture ads, but that was a long time ago, wasn’t it? (And that was an example of good quality CPC traffic.) The overall impression that I get of the Rich Jerk is that he exaggerates his earnings wildly as a marketing technique.
There are better marketing gurus to use as role models.