1. Accurate statistics and reporting.
2. Competetive and unique player promotions and bonuses.
3. Good selection of marketing materials, easy to access, without timing out.
4. Good player reputation
5. Ethical marketing practices
6. Good retention by the casinos/good casino support
7. Actively posting
8. Easy to contact
9. regular innovations such as casino games etc, with press releases.
10. the bottom line