You’re not alone, we’re on the same boat
Do you still promote poorly converting sponsors, or do you list them in the very back, beneath all your major sponsors?
First facotr: Traffic
What i do is watch the total amount of traffic the site/s (my sites) gets. then i check which programs perform best for me.
Second factor: Target Audience
I look at server logs and see what people were searching for when coming to my sites: was it free promotions? no deposit offers? game info? etc.
Bottom line: Adapting and filtering
If my site/s get many promotions seekers. i see if the best promotions programs did well regarding to others. in that case.. they almost always do.
if the best converting programs had nothing to do with promotions.. i’ll have to analyze that.
if programs generate poor/no income consistently and i don’t need them just to fill my site with content.. I’ll kick them out.
The way i see it, program that occasionally converts a little is not enough. as if a potentially depositing surfer visited your site and didn’t come to specifically find the specific casino and sign up.. if that casino wouldn’t be there.. he’ll most likely sign up with another one.
I hope my english didn’t confuse things 