Hi there, I am currently running a PPC Ad campaing for Bingo.
Stats as follows:
(Ad running – 17June – 23June)
Total Visitors: 695
Average Visitors per Day: 100
Total Clickthroughs : 114
Total Downloads: 2
Total Signup/Registrations: 4
Deposits: 0
In other words, Profits = $0
Total Expenses: Around $10 / day = $70
Not sure what the exactly formula is in the gaming industry, but I operate a credit card affiliate site as well. Conversions are around 1%. I think Gaming might be more in the 0.1%
Maybe someone one experienced on the topic might post a reply here. Hope this helps, but I am a newb as well :satisfied