What concerns me is the fact that legally they most probably have a very good chance to succeed if they go that far as to take this to court. The only place we have a chance of proofing they did something wrong is if they made public statements about the blackhat SEO’s carrying their approval. I can’t remember them doing that, hope I am wrong! I would really like to get some legal advice here. What I do know is that if they go that far, they better be prepared for allot of publicity all over the world. In the end I see 888 fall very hard. I also doubt their investors will be happy about the publicity. I mean seriously, it is like they do not care what they do, they just want to make money! I view this letter from them as a blackmail letter!
I also have a sneaky suspicion that eCOGRA is putting pressure on them. The fact that 888 is now threatening the credibility of eCOGRA must seriously put some pressure on 888 to fix their screw-up. There is no doubt that their figures must be at an all time low as well. But they made the choice and they have to bare the consequences.