One of 888’s important marketing channels is our Affiliate Program, which is one of the largest in the global gaming industry. We are very proud of this achievement in the highly competitive affiliate environment and are committed to the highest ethical standards in all its activities.
Recently, we have been accused in the Casino Affiliate Programs (“CAP”) Forum of participating in and condoning “blog spamming” and “site scraping”. No official process of any kind was conducted by ANY authorized party to verify these allegations. Additionally most of the affiliates who have been singled out for practicing “Immoral” marketing techniques on 888.com’s behalf are providing marketing services to several other large and small online gaming companies. Strangely enough only 888.com was continually accused of working with these affiliates. Some CAP Members have even raised the suspicion that our competitors have directly or indirectly contributed to these accusations. While we have repeatedly attempted to contact several members who have lodged complaints, our attempts were ignored.
It seems resolution is not what the accusations are aimed at achieving but rather damaging 888.com’s hard earned reputation hiding behind anonymous identities as the Web permits.
Let’s address some of the facts:
Our Affiliate Program has contractual terms that clearly specify our stance against any illegal marketing activity, including “blog spamming” and “site scraping”. All of 888’s affiliates are required to sign and agree to adhere to these contractual terms. We have recently investigated several hundred affiliate accounts that were brought to our attention and immediately blocked the ones who have violated our policies.
In a further attempt to clarify our policies, we have also added a notice in our Affiliate Program’s homepage outlining our Ethical Marketing Practices Policy with a link to report any misbehavior of our affiliates.
Each and every time we receive a credible allegation that a member of our Affiliate Program has engaged in any sort of illegal or illicit activity we will investigate it thoroughly. If the evidence that is gathered proves wrongdoing there will be decisive action taken, including blocking their affiliate account and suspending all payments, towards the affiliate found in breach of this policy
We encourage all CAP moderators and members to share any evidence of misbehavior of our affiliates and 888 guarantees that there will be a prompt and efficient investigation. However, that being said, we will not tolerate baseless accusations by anonymous moderators or members and will take legal action against those who libel 888.
We would like to take the opportunity to commend the majority of our affiliates who help make 888 the leading global online gaming brand without resorting to methods that violate our policy.
We look forward to working together to responsibly grow 888 and contribute to the online gaming industry.
Sincerely,
Nicolas Lev
VP Sales
Azrieli Towers Building #1
132 Menachem Begin St.
Tel Aviv 67021, Israel
t: +972 3 7103 830
f: +972 3 5606 507
e: [email protected]
The way I am feeling after reading that, Random Logic better be prepared for a lawsuit of their own!
Guys seriously, all that have rogued 888, proof read what you have written. Take Legal Counsel if possible. My view, BRING IT ON!!!