I find it funny that anyone would spend that much money on a domain name when you could spend it on marketing a unique name instead. For 35k you get a whole lot of advertising and with a unique name it will be far easier to remember…and of course you don’t risk loosing members/customers/clients to any of the more common TLD’s (com/net/org).
Just purchase the top 5-10 tld’s of your unique name, toss in some ads in say cardplayer and then purchase a few hundred adspots across the web….
Think Google would have been the huge success it is if it was called searchengine.info?