Hi Fergie, justred,
Thanks for your kind words and important questions.
Any further news from eCOGRA as to the JF status?
You can see eCOGRA’s official statement here:
http://www.ecogra.org/news-details.aspx?OP=&NewsID=45
Regarding the period of suspension – we have no idea at this stage. It’s never happened before so they need to first setup an appropriate process for it and then we should have a better idea.
The content that was published was so unbelievably disgusting. Do you know how that happened?
Jackpot Factory casino management, being the people who actually run this group of casinos, up until now weren’t involved in any way in giving guidance, instruction, training or monitoring of the seo people within the company as well as the outsourced content writers. Having gone through casino management training myself, I can ensure you that had anyone in casino management seen any one of these poor taste, poor quality articles in question there would have been hell to pay internally.
However, the plain hard truth is that it was overlooked completely to a point of gross negligence and for this we are 100% guilty.
To try and explain how far these articles in question go against everything that our client and Brightshare work so hard to build – I would like to cite a real example for you all:
I guess you are all familiar with the MG slot game ‘Loaded’ which has a sexual and racist feel to it. Well before its launch in 2005 the marketing team had a very heated debate as to whether this game would be offensive or not to some of the JF casino players and a final decision was made not to launch the game. However, later on, due to player pressure it was added.
Other examples are the casino promotions themselves. JF casinos are always very careful about wording all of their promotions so as not to mislead their players. You’ll never find false promises in any of the JF casino promotions. Please have a look at the latest headline promotions:
The Slot Code Promotion:
http://www.jackpotfactory.com/slot_code.php
…. ‘you could be one of 25 winners of $100!’ and ‘One lucky player will win a grand’…
Same here: http://www.jackpotfactory.com/flyingcolors.php
To summarize, there have been a lot of meetings at all levels – more meetings :p , a lot of butts kicked, a lot of people devoted to cleaning up this mess with the objective of putting this sad story behind us and ensuring that it will not happen again.
Is it true that the people responsible have been fired?
I’m not at liberty to hand over such information, but the JF’s General Manager is very upset about this and people involved have been dealt with appropriately.
Personally, I don’t think it’s fair to blame anyone specifically – we messed up, we are responsible, we apologize and we’ll fix things up.
Best regards,
Lloyd