Thanks Gooner. I am the first to admit that I know very little about SEO or SERP. What little I’ve learned, I’ve learned here at CAP, so I thank you for that.
In my own case I have a backgammon site that really is geared for serious high-level players. It is not for beginners to learn how to play. Perhaps I don’t get enough traffic, or the traffic I do get is likely to already be signed up for Play 65 and Gammon Empire. In January and February I was getting 30 or 40 clicks per month at Play 65, and now I am up to about 70 clicks per month. The conversion rate on those clicks is very very low.