I got into this with a couple of business partners. We have 4 other businesses as well both web-based and real-world based. From my perspective, I have always looked at the casino affiliate business as the cash cow of what we are doing. Something that can be put together, built up, and continue to grow in revenue whether we spend time on it or not.
However, I have seen and felt the tons of time that is required just to build up the business to a resonable level. It has been fun and quite a learning experience. I came into this thinking I knew a lot about the web, and I did, but the additional learning I’ve put myself though has been amazing and has been applied to all of our other businesses.
I do forsee highering some people eventually, though they will likely be working remotely. The need for a programmer, content writer and link builder would be the starting points I would think.