I just stumbled accross this. On googlepages you can add a little blackjack flash game and it has a link at the bottom “play for real”. It´s an 888 affiliate.
I guess this isn´t a major deal as this is more an attempt to be viral than spam.
On the other hand, I am not entirely sure that google would want to actively help spread this or any other casino software.
By the way, I am going to start a Blogger blog about 888. I´ll let you know when it´s up.