Well, like it or not, it is happening and will continue to happen.
It is a given in any business. You always end up with a number of large companies. There will always be small innovators grabbing market share, but the big guys do continue to have a large presence.
The online casino industry is coming of age, it is slowly maturing, and it will be consolidating. It’s the nature of the beast.
I was expecting all this to happen a couple of years ago.
It’s our job to look out for ourselves in the middle of this.
We need to make sure players are mapped over, most of all.
That doesn’t always happen, like in the Tradal/Party deal.
It is the single, most important thing that has to happen, and we need to
stand strong to make sure we don’t get left by the way side here.
We are quite powerful together really, as long as we don’t just do “drive-by bitching” but adapt a strategy to deal with things and follow through.
We proved last year that we can keep things on the straight and narrow by making sure contracts were honored.
This year we are making a stand on unethical marketing methods. You think we are not being heard? Look at this:
xhttp://www.alexa.com/data/details/traffic_details?q=&url=http://www.888.com
It is not good to be rogued by dozens of sites who get indexed in the search engines.
We can’t prevent mergers, but we can look out for ourselves, and we can benefit from the greater funding the merged casinos have. They are more able to look out for us too, as in lobbying and such matters.
And you have to admit, since Carmen bought Referback things have been on the straight and narrow there.
In any case, this was not an aquisition but a merger. The powers that be in Trident have moved towards merging with Carmen. They have not sold out and have not disappeared, they still have influence and say so.
That is one reason I like this specific merger. Looks like it’s being done the right way.