HUGE help even with just the free version. One thing though. DO NOT just try to jump right in and start changing material on your site. Take THE TIME to go through and follow the “help tutorial” ONE STEP AT A TIME. Not only will this help you optimize your site to the fullest extent, but you may learn a thing or two int he process as well. Someone else here recommended this to me and I am so glad they did. Well worth the time and EFFORT put into it.