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Reply To: Whats the most profitable model: wager share or revenue share?

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#688232
Anonymous
Inactive

Actually, as I’m sure many affiliates who are on the new wager model will attest (c’mon guys, back me up here), the Wager Model will earn more money annually for about 98% of affiliates.

You have to fit a very specific profile (which almost nobody satisfies) to earn more on the RevShare model … why the heck do you think we brought it out? The company is large enough to be able to offer a program like this. You don’t see many other programs offering this (yet) because you need to be large enough, from a cash flow perspective, to be able to pay affiliates even when your paying players (i.e. when players win… hence how you don’t get zeroed out when a player wins on the Wager Model).

This model is more expensive for us to run … it’s not a cost savings measure … don’t you think if all aff’s started earning less they’d just go in the other direction and push somebody else? I think as we continue to buy up the competition, i.e. integrity and now our more recent acquisition … I think you guys have to know that this company is in this for the long run & as traditional forms of media are harder and harder for casino’s to get involved in … that means we’ll be even more reliant on affiliates over the long term. You guys are a huge part of our business … and the company doesn’t want to ever jeopardize that. Period.

Maybe the underlying principle has gone unmentioned in all of this … this model was brought forward with full 35% profit share so we can pay affiliates more than the next guy AND provide the detailed player level stats … if we’re paying more and giving you more info, then we think in the long run affiliates will send their traffic to us instead of the next guy …

BJF, I’m not just being contradictory for the sake of it … you are one of the few affiliates who do earn more on RevShare … so I can understand your point of view (and you are correct for your account, but let’s face it … not everybody sends the specific type of players that you do – in fact, there are only about 6-7 of you guys).

So, to 98% of affiliates … you will earn more annually on the True 35% Wager Model.