When PPC died I initially spent a lot of time at SEO forums. After several months I came upon a conclusion. Everyone there contracdict themselves, and it is 100% speculation.
I haven’t bothered to visit a forum for years now. Since I decided to not worry about SEO and to focus on what I know works, is since I have been doing well with SEO.
SEO is very basic, there really isn’t too much to it. About the only thing that the successful crowd seems to differ with each other on is whether 3 way links is better than recips. I agree that 3way is probably better, but it’s too difficult for me to monitor so I dont worry about it.