Hi jmelwak,
I think the main reason why you have so many more clicks than downloads is that you also display banners on the same page as your download link, so some traffic clicks the banners, while other traffic goes directly to the download (which does not count for a click).
If you want to have both a private label casino and promote other casino brands as well, I suggest keeping only the download button on your casino’s download page, but also include a link to ‘More Reputable Casinos’ or ‘Visit These Online Casinos’ that leads to another page that uses banner advertising.
…just a suggestion. :hattip:
Cheers,