The numbers look quite screwy to me, but more the number of clicks vs. downloads vs. fun players. For instance, one of the popular programs that I promote has had over a certain time period:
Clicks=449
Downloads=7
Fun Players=4
vs. your numbers:
Clicks=453
Downloads=735
Fun Players=339
I don’t really understand how you could have more downloads than clicks. It’s like everyone that goes to the site has to download the software multiple times to get it to work. Maybe that’s the problem. Or, maybe it is a site that automatically starts a download when the users goes to it, so they abandon the download only to leave the page and have another download started. Then both of those downloads are counted. Those sites are quite anoying and don’t seem like they would convert well at all.
339 fun players just doesn’t jive with 453 clicks. That’s a 75% conversion rate to a fun player. My example is closer to 1%. And, btw haven’t made a dime in that time. The results of your stats seem inconclusive, try getting in contact with your affiliate manager to find out more.