IMHO having free gambling games on my sites means that I’m putting them in their faces.
Most people know that they can play for free on casino sites – but if they have to make a decision about where, to actually go there, sign up, download, and play – it’s much easier just to click on my free games page and play instantly in flash with a $1,000 freebie and no signup.
Also, I’m sure that practise is not always the name of the game. There aren’t that many newbies in the online gambling world. I think that it’s just fun – I sometimes go to my page myself and play a round of Tomb Raider, Thunderstruck, or 10-hand VP just to take a break from writing code.
And there’s that branding right on the page – play for real money.
It’s real content, sticky, and fun – which is the entire purpose of a gambling portal.
ntaus