We have no intention of shortchanging our affiliate relationships. We are putting down our position in a systematic manner here to try and address affiliate concerns.
•Empire Online Ltd. (EOL) had a contractual relationship with PartyGaming, which entitled Empire Online Limited (EOL) to a share of the revenues generated by players who played on the PartyGaming system via Empirepoker.com and/or Aceclub.com.
Empire was basically an affiliate of Party.. call it what you like, but essentially that is what they were.
now with that in mind… in all multi-tiered programs and the way this thing just panned out, it would mean that if I was an affilaite at xyz casino, and signed up loads of sub affiliates and the xyz casino offers to buy my site and all my players – who wouldn’t at the right price, right? That would mean that all those affiliates that signed up under my link would be shit out of luck.
Makes no sense, right? Exactly.
We were essentially aub affiliates of Empire for Party all along.