BMW’s German website, which is heavily reliant on javascript code unsearchable by Google, used text-heavy pages liberally sprinkled with key words to attract the attention of Google’s indexing system.
However, once a user clicked on the link displayed in Google’s results window, they were redirected to a regular BMW Germany page, which contained far fewer of the key words.
‘Do not deceive’
A BMW spokesman admitted the company used the doorway pages, a practice known as search engine optimisation and banned by Google.
Glad to know even huge companies need to abide by the same rules we do.