If an affiliate program is run successfully, working closely with the right partners/websites and not accepting every man and his dog as affiliates, and targeting the right market, and with COMPETENT support and staff, I believe affiliate advertising can be more than enough to make a casino successful
I don’t necessarily disagree with this statement, once a casino has had a successful launch and has become known. The odds of getting the necessary volume of aff’s to carry an unknown, unproven brand to create a successful new casino straight away, is what I have my doubts about. My feeling is that in order to launch a new, unproven brand successfully, it would require outside media buys.
And Webber, I absolutely agree with you, particularly where the big landbased guys are concerned. When the day comes that US landbased finally gets the green light, this entire industry will have to re-group and re-think the way things are being done. My instincts tell me that only the biggest, oldest and most reputable groups will be able to survive against the landbased operators–and this is only because they’ll have the funds to be somewhat competitive.