Here’s my question: are you better off to get as many chances (to convert: by that I mean as many eye-catching offers/pitches as possible in front of the reader’s face) : or are you better off taking what might be termed “the higher road” by approaching the matter as if you didn’t know you were going to lose so many eyes before they’d ever clicked thru to a second page?
Personally I think the edge falls to the first scenario regardless if you are getting bookmarked traffic (much less likely to be so fast to leave) as long as you are not making it hard for them to navigate by hitting them with too many popups or forcing them to find their way thru a confusing maze of ads to find next page links and I think it is a mistake to NOT “take your best shot when you got the chance”.
what’d you have to say to that? 
This is assuming the bulk of your traffic enters through the front page. Not the case with me at all. Only about 15% come in the front door. Most come in exactly where they want to be.
That said, I like to push one thing at a time on my index page. Just what that is varies a lot.