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This site does not appear to be optimized for any keywords. I say this because there is almost no content. And from every ‘SEO Expert’s’ mouth… content is king.
So, with this, I guess it is safe to say that they do not need to do keyword optimization because they are popular and have been around for a while?
They only need a keyword once because of this?
I hope that clears up my question.
kw
Acccording to what has already been said the site does have keywords or content. Pr I believe is not content or keyword based. Who-ever owns this site is very knowledgable. The site relies on inbound links, links pointing to the site. The site owner would have a easy time doing this this because all that is offered is a game. But he also but up a few affiliate links. Anybody can achieve the same thing. Create one page offer a free game and solicite for inbound links and in time you pr would rise depending on who is pointing at your site. I find this approach to achieving high pr very interesting and in theory would work.
Now image if you did the same but did a the page redirect to your page. Think about this for a while because if you want play the pr game this is how you could do it.
I do not think age plays a roll. Imagine say you had a site consisting of one page. The site was for playing, say the game checkers. Now consider if you managed to get the White House to link to that site I can quarantee you pr would be at least pr7 if not greater. greek39