Some of these costs remain the same whether the player deposits 100, 1000 or 10,000. It is true that for example most programs don’t make money on a player that deposits $100 a month. However, they do keep this player happy and going because they know it keeps the affiliate happy.
This % calculation may apply – but to a $100 deposit only.
One thing we do know for sure – the programs need us and they do want us to be happy.