allseeing wrote:
I got some of the top spots for some popular search terms but they didnt convert .
Never buy top spots in PPC!
Your esteemed colleagues will click you and you get nothing, plus the fraud in those spots is a lot higher, plus there are lots of lookie-loos who just poke arond online and will not open their wallet.
You want low volume terms only. You will get much less and much better quality traffic and none of the problems above.