I got this in my inbox earlier today and agree with Dominique that it’s gonna be a winner.
I’ve always found that sportsbook players who then use the casino or poker rooms from their favoured sportsbook are the most loyal of players and would like to suggest to the Vip Group that they follow the Bet365 model.
Bet365 send out a CD/DVD-ROM of their casino and poker software to all new clients that they’ve acquired via their sportsbook. This is win-win for them and their affiliates. I pick up a couple of new casino and poker players at Bet365 every month or so simply because of this.