TheGooner,
I tend to disagree with you as we are not making an arse of ourselves and are branding.
Can you think of any other gambling company which will give $100,000 the day after the Hurricane hit to victims of New Orleans (well Nine.com did).
Can you think of any other gambling company which is set to break the world record for the largest line up of drummers (6,000 in total), well Nine.com is funding this challenge.
The Kate Moss thing is a challenge we put to her a month ago and now is hitting the news… I don’t believe we are making an arse of ourselves but you are entitled to your own opinion (we are just active in PR and it works for us). Other unmentioned honourable things we have done and not asked for any publicity include sending a child with a rare skin condition to the states to be treated. Building a children’s home in CR.