Wayne wrote:
Hi Simmo,
The difference between the two columns is:
New Purchasing Account = The number of new accounts that made a first purchase at a casino.
New Active Customers = The number of active customers, that are new to the Belle Rock group.
Some customers open more than one account due cross sell by the casinos or affiliates. The new accounts of previously referred customers are allocated to the affiliate that originally referred the player.
Cheers,
Wayne
Ah ok – that makes sense then. Thanks Wayne.
Simmo!