Thanks Dom and escape for the info. 
I thought the same that I should target smaller terms to get more quality visitors. (And my budget is limited, I rather spend on quality copy for my site.)
I am doing the seo way, just in the beginning (my site is 2 months old) it is hard just to sit and see the big 0-s in the stats ) That’s why I thought I would try a PPC campaign.
Just one more question: so golick is a reputable PPC engine?
Thanks again!