You aren’t the only one to question the necessity of Google’s page rank. But it turns out that it’s just one of the over hundred factors that Google takes into consideration when ranking a site.
You’ll also be “happy” to learn about the Google Sandbox, which frequently means that a new site will have to go through a trial period of anywhere from a few months to over a year before it becomes ranked in Google, especially when it’s optimized for a common keyword phrase.
Thank God for MSN and Yahoo in the meantime…