Hello Dominique
Thanks for the post.
:satisfied
I also think that having an interest in a few properties (casinos / sports books) is far healthier for leveling out the potential variation of monthly totals too.
Usually we have 1-2 great monthly payments, 4-5 average ones, and 1-2 zero balances. The cheque amount at different sources might change … but the total values each month is pretty similar.
And as you say – with 10 properties to promote – we are less beholding to a single operator.
I’m currently at about 10-12 advertisers, and that seems to be working well with me. It enables me to promote the benefits of each proprety (and charge a monthly retainer to each) yet have enough variation to switch things around and keep them fresh.
The final thing I’ve noticed is that different properties appeal to different segments of your visitors … I’ve had bookmakers that have sites that look barely average to me acquire plenty of new clients … and vice-versa.
Good thread guys and girls…
:la-de-da: