I get it, I think.
I think it’s about not putting all your eggs in one basket and promoting a diversity of programs.
I agree with that. But I also send more players to any program that tends good players well and retains them for me.
I also give second chances down the road, my site changes and the type of visitors changes over time, and so do the casinos. What may not have worked for me a couple years ago may work very well today.
My first consideration is whether I trust the place – it’s got to be. Both players and affiliates have to receive good treatment there and deals must be fair and adhered to.
Beyond that it’s performance. While I do increase exposure in tune with performance, I always avoid putting all my eggs, or too many of them, in one basket. Because if you do that, the program has you by the ba!!s.