After being criticisized not too long ago after launching GamblePoints.com, I started thinking about the pro’s and cons.
I agree in regards to CPA programs and their inhrent attraction towards fraudsters. But when dealing with rakebacks and such, I think that it can play favorably with casino businss.
For example, with GamblePoints, you need to accumulate points which can be redeemed for gifts. Assuming, no CPA style (sign up and get xxx points), cashback/rakeback implies the member needs to spend a certain amount before getting enough points. Meaning there is no “quick gift” going on and actually encourages players to gamble more thinking “oh, I only need 50 more points to get an ipod, lets play some more”.
That’s my 2 cents.