1. The term “Players lapsed after 6 month” is viewed as predatory.
This can also be interpreted in a highly positive way for all affiliates. I say this because, once players have been marked as “lapsed” and removed off the ReferBack database it means that these players can be “re-acquired” by ANY affiliate. So please understand that there is a glass half full view to this too.We need to AFFIRM the way forward by polling ALL our Affiliates on which is the preferred way:
a) Leave rule as it stands, effective as from 1 August 2005 allowing all affiliates to benefit from the lapsed player opportunity on any of the Referback commission options.
b) For all players acquired affiliates earn revenue on the lifetime of that customer.[/quote]Lifetime, lifetime, lifetime. I should never have to re-acquire players. Nor would I feel comfortable “stealing” someone elses players. I choose option “B” without hesitation.
Quote:We need to ascertain which option would be preferred by the majority of our affiliates. We intend doing this poll via our website AND via this forum next week.I’m looking forward to heading to the the polls next week. However, I do hope your polling software works better than your stats software. :p
Quote:2. The term “A player is accounted only on 2nd successful purchase” is viewed as predatory.This rule has a two-fold reason for existence:
a) To ensure that the CPA is paid only on legitimate traffic from affiliates and not traffic that is simply designed to gain the affiliate CPA revenue with no value to the casino. This would be highly damaging to Referback’s client’s and is not be a viable business model.
b) An attempt to reduce the risk of abuse to ReferBack by Affiliates sending poor or fraudulent traffic to our merchant sites. That said, in a revenue share scenario that risk is lower and some affiliates may lose small levels of income as a result of not being attributed commission from the 1st successful purchase.
NOTE! We have worked on a scenario that pays out from 1st successful purchase for revenue share deals ONLY. I will clarify this on Tuesday.
Looking forward to the clarification. Even without seeing it, though, I can say that I will never promote a group where there is a 2nd deposit requirement on the revenue share option. There are many great Microgaming affiliate programs that don’t have such a clause, so the decision to promote the other group (and not RB) would be a simple one.
3. The term “Customers must be new to the Belle Rock Gaming group of casinos” is NOT seen as predatory.
We are asking affiliates to undergo a paradigm shift with us. We are saying that we need affiliates to find us new customers.
Belle Rock Gaming has a proven cross sell marketing team that can convert customers across the various brands. This means we only give benefit to Affiliates for new customers they bring us. That said, please NOTE, if you bring in a new customer and have chosen a commission based model, you enjoy the revenue off that customer regardless of which brand they play at. They are YOURS across all of Belle Rock Gaming.
I think this is fair, if it applies from a certain date forward (it cannot be retroactive).
Quote:I hope Affiliates see this as good news and that we have listened and acted on your feedback. I am sure there may still be many questions and concerns which will will clarify during the course of next week.It is good to know that our feedback isn’t falling on deaf ears. Thank you for addressing these important issues. Please also don’t forget to address the point raised by Spearmaster:
You forgot one MAJOR point from the LAST stunt you tried to pull – requiring a minimum delivery of 1 customer per month or else percentage reverts back to 20%. This DIRECTLY breaches the contract I have with you to pay me 25% over the LIFETIME of the player.
Yes, this retroactive clause must be addressed. If an affiliate signed up under the old T&Cs, you are obligated to pay his commissions based on the old terms. If this affiliate doesn’t send you 1 new player each month, Referback cannot reduce his commissions to 20% (for those players that were referred under the old terms). Why? Because the “Refer 1 player per month or we’ll lower your commissions” clause was not present when the affiliate signed up with your program, under the old T&Cs.
All players referred in the past must be tracked under the old T&Cs. If they continue to deposit for years and years, the original referrer must continue to be paid at least 25%, even if he no longer sends new players to your casinos. Lifetime means lifetime — that was the deal under the old T&Cs. Past deals cannot simply be ripped up because you feel like. This is a major sticking point, and this issue absolutely must be addressed and resolved.