Well, if all of these programs were approved in detail, I suppose you are free to do them. However, looking at your list Party Poker is on there for rakeback, so this clearly isn’t the case for them (and perhaps many others.) Also look at the recent history of rakeback: programs began to see whey they aren’t good for them, and then proceeded to rescind tracking. In that case, you’re left with quite a few players expecting returns who cannot get them. Then, you have programs that offer such % deals under the radar, and an unregulated sub-market emerges as it has for rakeback and harms the whole industry.
This is just a barrier to entry; there is nothing unfair about having established sites, and, in fact, that is a crucial part of the market. Portal developers spend a lot of time and resources to produce a good product which is rewarded by solid traffic and often a high PR. We work with our affiliate partners to provide good promotions for players, in addition to our value-added content.
The successful sites are not banner farms, but, rather, they are built on original content, special offers/freerolls and provide value to the players without skewing the playing field on returns. A lot of the revenues brought into to sites go back into development to provide content and features for players.
This segment is really “discount” gambling — this skews the odds for the casino, and for all of us as well. You can reward your players with freerolls, exclusive bonuses and the like, but once you change the equation on payouts, you enter a very slippery slope.