Greeting Professor & CorpFan
I think the Prof. hit it right on the head.
My focus is on sports – but particularly European sports (as it avoids all the messy issues around the US).
I’ve found :
– Sports fans will get a preferred book and will use it regularly.
– Sports fans prefer to congregate together and talk about upcoming games.
– Sports fans believe that they can win regularly .. and about 5% do.
Best approach for me is to preview games, suggest betting approaches, list the most attractive prices … and provide easy links to get them. The downside is that this is time intensive and requires knowledge.
Listings of free offers, comps, and ratings of bookies don’t do particularly well – athough they do attract some traffic.
Sorry I cannot comment as to whether it’s more lucrative than Casino or Poker, … as I’m just getting into these areas myself …