Interesting stuff guys … hopefully Simmo doesn’t mind us all sharing a view …
:1circling
As a gambling advice website owner myself I’d love to see the number as high as possible of course …
:cheers:
However, when it comes to selling or buying, it’s useful to go back to basic principals … specifically – what is the Unique Selling Point ?
In the case of Websites – I’d suggest three things :
– 1) Content.
– 2) Exisiting traffic, customers and revenue stream.
– 3) Domain Name.
So in your case you’ve got some strength in all three areas – good content – good stream – reasonable name (although not an obvious winner).
And what are the other factors that are not unique?
– 1) Time in work required. The content needs to stay current.
– 2) Industry risk. Affiliate plan failure. New legal online restrictions (etc)
– 3) Traffic. You don’t get much traffic (180,000 odd ranking in Alexa)
Of course you could argue that point 3 could actually be a positive issue as well – imagine what it would generate if you did get heavy traffic …
:happydanc
Now the big issue – you’re on the net – the work could be reproduced and created on a similar site for minimal cost. Of course the person would have to start building up from scratch – but it’s a low risk alternative of anyone trying to get into the industry right?
After all that’s what we all did right ?
:cheers:
So seriously. What could you EXPECT to sell it for?
Personally, I think that the number of 1.5 time revenue sounds a reasonable pitch … and if you had a GREAT DOMAIN then it could be more.
That’s some serious cash – the buyer will have financing costs – and have to put time in – probably taking 2 years to break even. In our Industry 24 months is a long time … you could build-up that scratch site in that time – so that is a fair risk / effort / return in my opinion.
However, as a buyer I’d probably want it to be 1.5 times the AVERAGE of the last three years NET REVENUE. Just becuase last year was great does not mean it continues – especially if you’re on CPA rather than revenue share.
Again … just my two cents worth. And it is a nice website Simmo !!
Well done.
:cheers: