I dunno what it is but my take on the situation is that content stealing is proliferating at an alarming rate. It happened a bit years ago, you told the offender off and it was removed in a lot of cases.
There appears to be a new breed of affiliate on the scene and what I have read recently (and I know nowhere enough as yet) on blackhat SEO, these cases of content stealing are no longer the odd lazy bugger copy/pasting your page but an organised network I liken to a team of jewel thieves, cleaning up on everything, your content, keywords and even your players before you know it.
To a certain extent we allowed this to happen, along with the current retroactive problem and this is due to get worse IMHO for far to many reasons to list here.
Batten down the hatches, things are going to get rough and tough. To survive sometimes you got to fight, not bar brawl stuff but smart.
:slapface: