There is no regulation in this industry. Yes, Britain is way ahead of the rest of the world in this. But the vast majority of countries has not regulated this industry, and if you ask me, much to its detriment.
I see some of the Black Hat SEO techniques like people putting up huge billboards every 100 feet all over the countryside.
It ruins every respectability, it is unfair competition, some of it is theft and most of all, it makes searching for something impossible.
I went to look for some lottery software to buy or lease. I spent literally hours wading through Golden Palace mirrors. Occasionally a Casino on Net broke into the monotony, or a few sites by Casino Partner casinos. The state lotteries, very important to our political survival in the US, were buried.
It is a mess and a shame and sitting back and saying it’s the engine’s job doesn’t clean it up. The gambling industry is about the last thing the engines worry about. We need to self regulate. We need to stop rewarding the criminal element in this industry. From fraudulent rake back affiliates to design and content theft to breach of contract – this industry has hit an all time low.