I’m not sure how you come to the conclusion that this site is using cloaking, it just looks like a crappy page to me.
As for the page/site, there’s no value in it at all but if you want to always get quality sites then you’ll need to go to a hand moderated directory.
There’s no way a spider can judge the quality of a site and I don’t think judging a sites quality is something we should be doing. If I was a judge there’d be a lot of webmasters who think they have good sites get put out of buisiness lol