Cloaking software allows you to put in keywords to a program and set certain variables. Once set this software spits out pages like this one:
Now you and I aren’t supposed to see this – we are supposed to see a normal website. Only search engines are supposed to see these pages.
So these bullshit laden pages go to the top of the SERPs without really even having to have content.
What is being done on this site, is the ist of links on the left of the main page are showing the SE pages like the above and then re-directing you and I to the front page of Noble Poker. (Also all the links on this BS page goto more BS pages that actually also goto Noble Poker, and so on…)
AAAAAnyway, all of this to say, that Google doesn’t like this practice (nor does any search engine) and upon finding this stuff the site is usually banned from the SE results.
I am not going to go so far as to claim the “bad-neighborhood” penalty, but some would not want to be listed on this site. Additionally this site is trying to get paying advertising (link sales) from CAP members and I don’t think that rubs me right.
Best regards,
B