The other day i went for a meeting with someone on an unrelated business.
I mentioned i did affiliate stuff in my “spare time” and they raised their eyes to the ceiling and said “you’re the bain of life. Everytime i want something in Google I have to wade through pages of crap advertising pages to find what i want”.
I thought, coming from a relatively un-techy person who wouldn’t know SEO if it fell on his head, that was quite interesting and maybe an indication of where we’re headed.