Pokermonger-
If you’re looking for some good places to learn about SEO, you might check out a couple of the following:
http://www.seobook.com/ – Aaron’s ebook is excellent, but the constantly updated stream of information from his blog is even more worthwhile.
http://www.threadwatch.org/ – Nick’s created a blog that tries to reduce the noise to signal ratio.
http://www.webmasterworld.com/ – One of the older and better webmaster forums around. Read it until your eyes hurt.
The sites above also link to dozens of other really great informational sites too.