“You may think black hat is easier and more profitable – but if you want to make real money for a long time without having to reinvent the wheel all the time, white hat is better any day”
Black hat SEO is always better for higher rankings. White hat is just viewed as a more acceptable way of spamming.
Also, if you had 100 sites ranking highly for search terms that get searched 300 times a month. Say you get 1/3 of those clicks (reaonable assumption if you ranked #1 or #2). That’s 100 visitors a month for 100 search terms or 10,000 visitors a month. At a 0.5% conversion rate that’s 50 new players a month or (based on the average player being worth $250) $3125 US/week.
For insignificant search phrases that is a reasonable amount of money.